- We maintain the highest editorial standards. The OFW Guardian does not indulge in sensationalism or vulgar topics especially since there is an advocacy aspect to our business. Our mantra is to “inform, inspire, and involve” the overseas Filipino;
- In addition to being informative, entertaining, and visually appealing, the OFW Guardian’s focused and mostly free circulation has turned it into a popular “community bulletin board” for OFWs. Our distribution takes into account the various channels where OFWs and other outbound Filipinos pass through prior to leaving for abroad. That way, we provide our advertisers with a well positioned and cost effective means of reaching the emerging social, economic, and political force that is the global Filipino;
- We take an integrated approach to reaching the overseas Filipino. We believe that bundling our newsmagazine together with our websites (www.ofwguardian.com, www.trabahoabroad.com, and www.filproperty.com) and partner events provides our advertisers with unmatched media values.
Distribution points for OFW Guardian include the Centennial Airport, Pre-Departure Orientation Seminars (PDOS), Duty Free Shops, Medical Clinics, and various money changers. The OFW Guardian also has marketing and distribution tie-ups with various government (Department of Foreign Affairs, Commission on Filipinos Overseas, etc.) and non-government organizations (Philippine Airlines, National Bookstore, Aware Foundation, etc.). These tie-ups, while extending our reach, also allow us to build a network of organizations that share our values. Click here for our marketing kit which includes our advertising rates and other information.
The OFW Guardian is part of Empyrean, Inc., a marketing and communications company servicing the overseas Filipino community. Aside from the OFW Guardian newsmagazine, Empyrean has other products and services designed to allow advertisers access to the Overseas Filipino community. These products and services include:
1. Aware Foundation Events. The Aware Foundation operates the biggest Non-Government Organization (NGO) run Pre-Departure Orientation Seminar (PDOS) in the country. A PDOS is a seminar - required by law - designed to fully prepare a departing OFW for his new job abroad. PDOS participants are comprised of Filipinos with work contracts about to leave for overseas. The Aware PDOS has been in operation for 8 years and has an average of 150 participants per day. The primary destinations for the PDOS participants are the Middle East, Japan, and North America. Aware Foundation also runs other events such as free medical clinics for OFWs and their families. The Aware Foundation has extensive ties to the OFW community, employment agencies, and government offices directly serving the overseas Filipino. Click here to learn more about the Aware PDOS and advertiser benefits.
2. Commission on Filipinos Overseas (CFO) Events. CFO is the government agency tasked with serving as a forum for preserving and enhancing the social, economic, and cultural ties of Filipinos overseas back home while also providing liaison services to Filipinos overseas with appropriate government and private agencies in the transaction of business and similar ventures in the Philippines. CFO conducts regular events (Forum for Filipino Leaders in the U.S., Barrio Fiesta in the U.K, medical missions, etc.) both here and abroad. CFO also runs a daily seminar in its Manila office for immigrants (mostly to US, Canada, Australia, New Zealand, and Japan). The number of seminar participants ranges from 100 to 150 per day. Click here to view Filipino emigrant statistics for the past 25 years.
3. FilProperty. www.filproperty.com is a property website and monthly print real estate catalog rolled into one. OFW Guardian’s creative and editorial team joins forces with Leechiu & Associates and various Philippine and U.S. based real estate brokers/mortgage financiers to create an independent, informative, and attractive medium that can be used by Philippine real estate, travel, and tourism services to reach the high income segment of the overseas Filipino community. Advertisers in filproperty.com not only get valuable advertising space but a network of brokers and agents to sell their products and services as well.
Interested in advertising in the OFW Guardian? Click here to contact us.